Gaia Baby was founded in 2018 by Karl & Joanne, supported by their respective partners, Sarah & Peter. Their journey as parents to 7 kids, combined with experience of large-scale and start up businesses in the nursery industry, inspired them to set off on their own journey and create Gaia Baby. 

Where possible, we make Gaia Baby products from renewable resources and we aim to ensure our products are recyclable and biodegradable. We work only with suppliers and producers who manufacture in an ethical way. We also test all our products to the highest recognised and trusted global standards. 

Gaia Baby is made up of a passionate team who understand that your journey as parents is precious. We are here to support you in every way we can. Our customer service lines are manned during office hours by in-house staff trained to answer all your queries. The official team is often bolstered by husbands, wives, kids and extended family.

Gaia Baby products are designed with longevity in mind; you need only purchase one product to cover multiple stages.

As parents, we understand that your needs change as your baby grows, so we design our products to cover different stages and evolving needs, as well as featuring a Timeless, Design led and Scandi inspired look.

As parents, we want to make decisions that are best for our babies and best for the world they will inherit.

We know sustainable choices are a must and thinking about our Mother Gaia is our obligation, but we also need our baby products to be practical and fulfil the specific needs of our babies at different points in time.

From delivery & assembly, product testing, demonstrations, advice and support, our families are core to what we do. 

Just 5 years on, Gaia Baby is sold in many of the UK & Ireland’s top baby stores and is also available through our family of distribution partners in the Middle East, Australia and Europe.